As we step into 2025, AI is rapidly transforming the digital infrastructure landscape—streamlining operations, enhancing insights, and redefining how businesses manage their data. Yet this progress comes with growing compliance demands and data sovereignty concerns. As a result, organizations increasingly require smarter, more secure cloud backup and storage solutions that are fully GDPR-compliant and built for long-term resilience.
Data is often described as “the new oil” or “the new gold.” However, the reality is that many businesses don’t even know what data they have, where it is stored, or how to manage it efficiently. Approximately 80% of enterprise data is unstructured, and businesses often struggle with compliance and security.
Take the example of an American oil transportation company that was recently held ransom for millions of euros. They had no choice but to pay. Surprisingly, it was later discovered that most of the compromised data was stored on company servers by employees—data that could have been protected with a better data protection and backup strategy.
This highlights the critical need for companies to not only safeguard their data but also to manage it more intelligently. AI plays a crucial role in this, as intelligent systems can learn from data while requiring less computing power when structured properly. However, companies must ensure that they have access to historical data for AI training and compliance purposes.
One of the biggest challenges businesses face is data continuity. Data gets lost, files are mistakenly deleted, or entire systems become compromised due to security breaches. Without a solid backup strategy, millions of euros in investments can be lost because critical data is inaccessible.
A staggering 80% of company data is unstructured, meaning it’s often scattered across systems in various formats. AI has made it easier to analyze unstructured data, but it also increases security risks. We have seen cases where stolen data remained undiscovered for years before its true value was realized. Today, AI can process and extract meaningful insights from that data within minutes, giving companies an immense competitive advantage—if they can access and secure their data properly.
The fundamental question every company must ask is: How can we ensure our data stays accessible, secure, and compliant? The answer lies in a well-structured backup strategy.
The cloud backup market is expanding rapidly. There is increasing demand and supply, but we are still only scratching the surface. A vast amount of business potential remains untapped. When speaking with customers about backup strategies, I often hear, “I have my own servers in the basement, and my data is secure there.” That’s great—until the basement floods or additional storage is needed.
Another key concern is vendor lock-in. Many businesses rely on American cloud providers like AWS, which brings compliance and data sovereignty challenges. AWS S3 has become the de facto standard for object storage, but working with AWS has two major drawbacks:
That’s where we position Impossible Cloud as a European alternative. We are not against other providers—we stand alongside them. The market is massive, and businesses should have options that ensure compliance, cost efficiency, and reliability.
At Impossible Cloud, we focus on building a strong partner ecosystem rather than selling directly to end customers. We work exclusively with MSPs, VARs, and distributors to ensure our partners can build sustainable business models around our solutions.
Our competitive advantages:
For our partners, the key value proposition is simple: Sell more, sell faster, and sell easier.
We also support our partners with marketing resources, onboarding assistance, and co-financing initiatives to ensure they succeed in selling Impossible Cloud solutions.
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