Hamburg, November 21, 2024 – Impossible Cloud, the leading provider of decentralized cloud storage solutions, continues its successful expansion in Europe. With its “channel-first” approach, the company prioritizes close collaboration with distributors to revolutionize the cloud market. This strategy, which places the success of channel partners at the center, has been a key driver of Impossible Cloud's rapid growth in Europe.

Key to Success: The “Channel-First” Approach

Impossible Cloud operates with a dedicated “channel-first” model, focusing on partnerships with distributors, resellers, and managed service providers (MSPs). Instead of a large-scale direct sales approach, the company builds a strong network of partners offering tailored solutions and direct support for their success.

"The increasing data intensity is driving the growth and market dominance of a handful of major cloud storage providers. Impossible Cloud offers an ideal solution for resellers and other partners seeking an enterprise-ready alternative with significant cost advantages. This relationship opens up tremendous opportunities for us and our customers," explains Josh Flores, General Manager of Comet Backup.

New Partnerships Strengthen Position in European Market

In recent months, Impossible Cloud has established comprehensive coverage of the European market through strategic partnerships with leading distributors and technology providers across the continent. Key European partners include:

• ADN in the DACH region: A leading distributor of digital solutions.
• Tarox in Germany: A seasoned provider of IT solutions and services with extensive sales channels.
• Interworks in Greece: Specializing in customized cloud and infrastructure solutions for SMEs.
• Aretek in Italy: Focused on innovative IT solutions.
• Cloud Factory in the Nordics: A top wholesale provider of cloud solutions, renowned for speed and reliability.
• DSD in the Benelux region: A digital software distribution provider with access to central European markets.
• Nestec in Austria: A key regional partner.
• Tech2Business in Spain: A strategic partner for digital transformation solutions, particularly in the Spanish SME market.
• Bluechip Computer AG in Germany: One of the leading IT companies offering a wide range of IT services, hardware, and software solutions.

In addition, Impossible Cloud integrates seamlessly with leading data management solutions like Veeam and Acronis. These partnerships and integrations have significantly expanded Impossible Cloud’s network across Europe, enabling businesses to meet growing demands for data security, compliance, and performance. Together with its partners, Impossible Cloud delivers combined solutions that merge its platform's capabilities with the unique strengths of its partners, providing European businesses with maximum value and comprehensive security.

"With Impossible Cloud, we have a solution that not only increases cost transparency but also reduces the complexity often associated with cloud services. This simplifies decision-making for our partners and customers and improves budget planning," says Hermann Ramacher, Managing Director of ADN.

"As a distributor, we value the GDPR-compliant infrastructure of Impossible Cloud and its user-friendly, multi-tenant platform – both decisive factors for end-users," adds Osman Hasanovic, Manager at DSD.

Europe’s Alternative to Hyperscalers – An Incentive for Partners

The cloud market is increasingly dominated by a few major hyperscalers, who control over two-thirds of the global market. This centralization poses significant challenges for European companies, including concerns over data protection and digital sovereignty. As a result, more businesses are seeking local alternatives to maintain their digital independence.

Impossible Cloud offers precisely this alternative: a decentralized cloud storage platform designed specifically for European businesses. The platform utilizes top-tier, GDPR-compliant data centers in Europe, certified to SOC 1 Type II, SOC 2 Type II, and ISO 27001 standards. Its decentralized architecture not only ensures maximum data security but also allows partners to store data redundantly across different regions. By enabling data storage within Europe, Impossible Cloud ensures compliance with European data protection regulations and becomes the preferred choice for companies seeking to secure their digital sovereignty and customer trust through local presence and compliance.

Network Effect: Growth Goals for the Next Six Months

As part of its expansion strategy, Impossible Cloud plans to further extend its presence in additional European countries and beyond while significantly increasing collaboration with distributors and solution partners. The company currently supports over 1,000 enterprise customers in 12 European countries and achieved seven-figure revenue growth in new annual revenues last quarter.

A key focus is also on expanding its network of state-of-the-art European data centers, strategically distributed to reduce latency and enhance cloud service performance. The goal is to continuously grow the ecosystem of partners and data centers over the next six months.

About Impossible Cloud

‍Impossible Cloud is a revolutionary cloud platform offering decentralized, enterprise-grade cloud solutions. The platform is built on a decentralized infrastructure, enabling it to be scalable, secure, and cost-effective. With just a single line of code, customers can access Impossible Cloud storage while saving up to 80% on cloud storage costs. For more information, visit: www.impossiblecloud.com.